Survey Data Collection and Analysis

Dive into the essential aspects of survey data collection and explore best practices in ensuring reliable collection and interpretation of data. In this course, participants will learn on how to execute effective survey planning and design, taking into consideration the major constraints that come along with these works. Subsequently, participants will delve into survey data analysis using practical methods and tools that they can immediately adopt for their business, organization, or personal use. The final part of this course will cover the best approaches to visualizing and presenting the survey findings to their targeted audience or stakeholders.

Course Outline

Module 1: Survey Framework and Planning

• Understanding the survey framework
• Survey planning and preparation
  • Scope of survey:
    •  Objectives
    • Metrics
  • Survey sampling
    • Sampling techniques
    • Sample size

Module 2: Survey Design and Implementation

• Data collection methods
  • Primary data collection
  • Secondary data collection
• Developing your survey questions
  • Types of survey questions
    • Tips on choosing the most suitable type for your survey
  • Translating objectives and metrics into survey questions
• Creating your survey

Module 3: Survey Data Analysis

• Quick analysis
  • Google Forms ready-made graphs
    • Advantages & disadvantages
• Detailed analysis
  • Cross-tabulation analysis using Microsoft Excel
  • Useful advanced statistical features on Microsoft Excel
• Analyzing your survey

Module 4: Survey Data Visualization

• Types of data visualization
• Online data visualization tools
• Visualizing and presenting your survey findings
  • Infographics
  • Dashboard visualization (advanced data visualization)