Effective Stakeholder Management and Engagement

The senior and top management leaders is one of the main drivers of success in business management. Their roles and responsibilities extend across the entire business spectrum, from managing the various departments to devising strategies and coordinating business operations. Furthermore, they will typically interact with other top management group and high-level decision makers including the C-suite, making their ability to engage with these stakeholders vital. Henceforth, senior and top management leaders must equip themselves with effective stakeholder and team management skills, business interaction skills, planning and problem-solving skills, as well as team coaching and mentoring skills. Therefore, this masterclass will provide senior and top management leaders with these needed competencies to help them increase business productivity and achieve set goals.

Course Outline

Module 1: Stakeholder Management

• Stakeholder identification
  • Types of stakeholders
    • Internal to your client
    • Vertical & horizontal
    • External to your client
    • 7 types of customers in clients’ organization
  • Tools and techniques to identify stakeholders
• Stakeholder analysis
  • Understanding stakeholder motivations
  • Analysis & mapping techniques:
    • Power-Interest matrix
    • Salience model
    • Knowledge-Attitude map

Module 2: Stakeholder Engagement

• Relationship between mapping and the engagement approach
• The 7-stage stakeholder engagement process
• Develop a stakeholder engagement & communication plan (usable template)
• Key principles of stakeholder engagement

Module 3: Business Interaction Skills

• Impactful presentation:
  • Planning & preparation
  • Customer-centric approach
  • Strategies & techniques for better interaction
• Applying the Tone Diversification Matrix to create engaging conversations

Module 4: Building a Cohesive Team

• The Five Dysfunctions of a Team by Patrick Lencioni
• Characteristics of an excellent team player
• Effective ways to build a cohesive team
• Managing & resolving team conflicts
  • Common causes
  • Strategies to resolve
• Team & client management
  • Using digital collaboration tools to manage teams & clients

Module 5: Team Coaching

• “Be a coach, not a boss”:
  • Difference between a coach & a boss
• Team coaching & mentoring
  •  Developing a coaching plan
    • Set goals & relevant performance assessment tools
  • Performance follow-up
    • Applying coaching techniques