Digital Marketing for Today’s Businesses

The booming of the internet technology and the digitization of business processes and communication channels have given rise to digital marketing, which, will cause traditional marketing to be phased out. Take a moment and ponder, when was the last time we bought a printed newspaper or magazine? When was the last time we printed flyers, posters, and brochures, and went around distributing them in public places? When was the last time we wrote a letter or used the fax machine? By asking ourselves these questions, we will come to realize how much our lives and our businesses have evolved due to digitization. Hence, this proves that the current era is one that is digital and that the future business and workplace will be one that is more and more digital. Therefore, leveraging on the digital platform for our business marketing works is now a critical business need. This course provides participants with the basic yet most-needed digital marketing know-hows which will help increase product awareness and subsequently drive higher sales.

Course Outline

Module 1: Principles of Digital Marketing

• 5 core marketing activities
• 5 stages of the buyer’s journey
• Traditional marketing vs digital marketing

Module 2: Content Marketing

• Definition
• Types of content
• Content marketing strategy
• Content marketing plan

Module 3: Social Media Marketing

• Social media platforms
  • Prominent platforms and their key features
  • Optimizing the platforms for marketing
    • Content creation for social media
    • Platform functions that help on the marketing of products
• Social media ads; Hashtags
• Social media marketing campaigns
  • Main objectives
  • Steps in building an effective campaign
  • Basic campaign success measurement and analysis

Module 4: Email Marketing

• Basics
• Design
• Email marketing strategy
• Email marketing campaign
• Automation

Module 5: Digital Marketing Strategy

• Designing a digital marketing strategy using the GRACE model ○ Goals; Research; Action Plans; Carry Out; Evaluate;